Livo Casestudy
Livo is a global healthcare staffing platform that fills critical shifts faster and smarter, trusted by over 100 health centers & 30,000+ healthcare professionals.
Date
May,2021
Role
Website & Brand Designer
Company
Livo Casestudy
Problem
Livo encountered several challenges:
Outdated Brand Identity: The previous branding felt dated and failed to convey the clinic’s commitment to modern, patient-centered healthcare.
Inconsistent Digital Presence: The website lacked user-friendliness, proper SEO optimization, and consistent branding across digital platforms, leading to a fragmented experience.
Low Online Visibility: Minimal online presence limited reach and engagement with patients seeking trusted medical services.
Competitive Healthcare Market: In a crowded healthcare landscape, Livo needed a distinct, credible brand that could stand out and build trust with patients.
Solution
The solution applied a holistic approach to rebranding and digital transformation:
Brand Identity Redesign
Logo: Created a clean, modern logo symbolizing trust, care, and innovation in healthcare.
Color Palette: Introduced a calming palette with fresh, professional tones to reflect safety, reliability, and compassion.
Typography: Selected clear, contemporary fonts that convey professionalism, accessibility, and credibility.
Market Analysis
The market research uncovered key insights:
Target Audience: Patients and healthcare providers seeking reliable, modern, and patient-friendly medical solutions.
Competitor Landscape: Highlighted competitor strengths and gaps, underscoring the importance of establishing a clear and differentiated value proposition.
Industry Trends: Increasing demand for digital-first, accessible, and trust-driven healthcare experiences — aligning perfectly with the brand’s vision and expertise.
Result
The rebrand and digital transformation delivered meaningful results:
Branding & Design Outcomes
Enhanced Trust & Recognition: The updated identity clearly reflected the clinic’s values of care, expertise, and innovation, leading to stronger recognition and credibility among patients.
Professional & Reliable Image: The modern, cohesive design positioned the medical brand as a trusted leader in providing quality healthcare solutions.