Medbrainiac
Hands-On Medical Skills, Clinical Reasoning, and Mentorship With Board Certified Doctors At Your Age- Unheard
Date
June 2024
Role
Lead UX/UI Designer
Company
Medbrainiac
Problem
Medbrainiac’s previous website faced usability challenges.
The site was cluttered and difficult to navigate, making it hard for users to access important medical information. This lack of clarity and structure led to high bounce rates and low user engagement.
Solution
I led a full website redesign to enhance the patient and user experience.
This involved creating a clean, modern interface with intuitive navigation and a clear content structure. We implemented responsive design to ensure smooth usability across all devices and incorporated clear calls-to-action to help users easily find relevant medical information and services.
Market Analysis
Through analysis of industry trends and user behavior, we discovered a strong demand for streamlined, mobile-friendly medical websites.
Competitor research highlighted opportunities for Medbrainiac to stand out with a polished, patient-focused design, positioning the brand as a leader in accessible and reliable healthcare information.
Result
The redesigned website drove significant results.
User engagement increased by 40%, while bounce rates dropped by 30%. Improved navigation and clearer messaging made it easier for patients to find relevant information, resulting in higher inquiries and appointment bookings, helping Medbrainiac achieve its business objectives.